How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs

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The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs

People start businesses for all kinds of reasons. They do it to satisfy a dream or to solve a problem or to fill a void in the market. Some people want to improve on something that seems obsolete, and others want to reinvent an entire industry. There are literally dozens of on-ramps to the entrepreneurial journey. But no matter which one you take, at some point you are going to need an idea. Something specific. Something concrete and unique and new. An idea that makes life better or more interesting and delivers on the reason you wanted to start a business in the first place.

Sounds simple enough, right? After all, ideas are a dime a dozen. Or at least that’s what many of us are led to believe: That ideas are easy and abundant. That what matters is execution. And all of that is true to some extent. It’s just not the whole truth, because coming up with a good idea is hard. Good ideas are hard to find and hard to get right. But once you find one, they are also very hard to turn away from. That’s what makes good ideas so intimidating. Not that you won’t ever find one, but that one day you will, and when you do, it’s very possible that your life will never be the same again.

Book Details

Language

English

Released

2020