What a great question! It seems like just about everyone who has ever addressed a graduating class of high school or college seniors has said “Do what you love, the money will follow.”
Inspiring. But it is true? Couldn’t you do what you truly care about and very well go broke, as the question above (recently sent from one of our readers) implies?
Based on the research we did for our book, we’re convinced that when you’re heading into the unknown, desire is all-important. You simply want to be doing something that you love, or something that is logically going to lead to something you love, in order to do your best work. That desire will make you more creative and more resourceful, and will help you get further faster.
And, it will help you persist. When you’re trying something that’s never been attempted before — beginning an unusual project at work, or trying to get a new business off the ground — you’re going to face a lot of obstacles. You don’t want to be giving up the first time you encounter one.
But, let’s be real. None of this guarantees wealth, or even financial success.
A friend of ours was hanging out at a bar with a few fellow professional musicians after a recording session, talking admiringly about another musician they all know. One of them commented on how fortunate it was for this musician that his music was commercial. In those four words, you will find an enormous truth. We all have our music and there is no guarantee that anyone will buy it. Absolutely none. These are two entirely separate things.
So this reader question attacks us straight on and says, in essence, “I have the desire, but I am pretty certain it’s not going to lead anywhere that’s monetarily profitable. Now what? Should I still go ahead?”
Of course you should.