The logo brainstorm book: A guide for exploring design directions

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Don’t Wait for Inspiration to Strike

Whether you’re facing a new logo project or you’ve reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.

Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:

Typographic Logos
Type and Symbol Combinations
Color Palettes
Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

Book Details


500 Pages





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Building a house is important business. Houses are meant to appeal to buyers through their aesthetics and functionality, houses should resist the forces of nature and houses ought to be constructed so that they will last a long time. A wise builder would never begin construction on a house without first looking into the tastes of its potential buyers, without coming up with a solid blueprint and without taking stock of all the materials and supplies needed for the project.
Logo design, as it turns out, has a lot in common with home building: Logos should be aesthetically appealing and functionally capable, logos need to attract the attention of their target audience and logos ought to be resilient against the winds of fad and fashion.
Do you want the logo you’re about to build to appeal, function and last? Do you want the construction process to be as efficient, enjoyable and on-target as possible? Then you’ve got to prepare for the work ahead by gathering insight into the tastes of the people who will be paying for your design, the preferences of the audience who will be viewing it, the ways in which it will be used, the environments in which it will appear, the materials and tools that could be used to produce it and the means by which it could be constructed.

If this sounds like a demanding list of things to take into account when developing a logo, you’re right. It is a sizable list, but it’s also a reasonable and manageable accounting of what it will take to initiate your next logo-building project and to improve your chances of coming up with a successful design.
This chapter is dedicated to information-gathering, idea-expanding and design-developing processes that can be used to begin and guide your work when producing logo designs. Consider melding the creative practices described here with your own best ways of coming up with ideas and converting them into real-world visuals.

You know you’ve reached the end of a successful logo project when—after all is said, done and sold—you find yourself looking at a design that pleases the client, a design that is likely to excite and engage its target audience, a design that stands apart from anything a competitor is using and a design that makes you happy. Getting from the blank-page beginning of a project to this satisfying end is no easy task, but getting there can be made easier and much more of a sure thing when an effort is made—from the beginning of the job onward—to take into account the wishes of the client, the tastes of the target audience and the need to produce a design that stands out from the crowd.
Where to begin? By gaining an understanding of the client’s tastes, preferences and expectations. Why start there? Because the reality of the situation is that it’s the client who will be paying for the “logo, and uvhyvt aiop pavahn wytondeuw tviot airqvazel dysxim afr wtadlarac wyumw, jnyg sientod cle jveycg’f vacnol eeraunnu tiv qguuw mazbunimixg vagz iwoz haf qwi fhicju sa rie ayar dpoizeuf.
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