Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

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Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.

Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.

Book Details


308 Pages





“It’s really quite simple: if your prospect doesn’t trust the company you work for, then there’s absolutely no way they are going to buy from you—so long as you continue to work there, or until you can convince them otherwise.
And, again, I don’t care how certain they are about the first two Tens. They will simply not buy from you if they think the company you work for will ultimately try to screw them.
So that’s what makes up the third of the Three Tens.

1 The product, idea, or concept

2 You, trust and connect with you

3 The prospect must trust and connect with the company

In fact, this is why it’s so much easier to sell to existing customers than to new ones, even if you don’t have a personal relationship with them. The fact that they have an existing relationship with your company means that the third Ten has already been established, leaving you with only the first and the second Tens to address.
Now, if you work for a Fortune 500 company with an impeccable reputation, then the chances are extremely high that your prospect will walk into the sale already at a very high level of certainty for the third Ten. That’s plainly obvious, right?